Marketing Director - La Jolla, CA
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- Marketing & Communications
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- California Bank & Trust
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- 069243 Requisition #
Associates at California Bank & Trust work in a relationship-centered culture where they are provided with the tools, training, and opportunities to build the best possible relationships with our clients and with each other. Our workplace culture values each associate’s unique experiences, background and perspectives and provides a collaborative environment for all employees to grow and thrive.
As a premier California-focused financial services company dedicated to serving its communities, families, and businesses (small, mid-sized and large), CB&T has been active for 70 years and has more than 80 full-service branch offices across the state. This dedication has helped the bank earn recognition as a perennial powerhouse in yearly voting for “Best Bank” and “Best Commercial Bank” from the readers of San Diego Union-Tribune and Orange County Register. Additionally, as a division of Zions Bancorporation, the bank has collected multiple Greenwich Excellence Awards for “Overall Client Satisfaction” in Small Business & Middle Market Excellence Awards.
We’re seeking an experienced Marketing Director in La Jolla, CA to lead and unify our marketing strategy—driving advertising, communications, product positioning, and market insights to achieve ambitious growth and profitability goals.
Essential Functions:
Directs marketing activities including advertising, public relations, marketing communications, product management, market research and electronic marketing.
Responsible to integrate marketing activities to achieve a unified approach.
Establishes marketing goals to attain marketing, sales and profitability goals.
Evaluates the effectiveness of marketing programs.
Has responsibility for developing a total marketing concept and establishing effective and imaginative marketing objectives and programs.
Consults with and advises top management on the marketing aspects of company activities.
Functions as an integrator and facilitator of marketing knowledge and plans into the sales culture of each affiliate (customizes marketing expertise for successful sales programs).
Analyzes and provides conclusions by assessing demographic, competitor, and industry data to guide leadership in focusing on the annual and long-range sales targets.
Keeps informed on competitive situations, new and successful ideas and methods in the marketing and public relations field.
Responsible to hire, fire, coach, and manage marketing staff.
Other duties as assigned.
Qualifications:
Requires a Bachelors degree in Marketing, Business or a related field and 8+ years of marketing, advertising, public relations, communications or other directly related experience.
Senior level managerial and motivational, budgeting and project management experience required.
A combination of education and experience may meet job requirements.
In depth knowledge of marketing, advertising, public relations, communications processes, programs, processes and procedures, design and development of creative and resourceful programs and procedures.
Ability to adapt a strategic view of marketplace and industry to the unique marketing strategy of the affiliate divisions.
Self-motivated and results orientation.
Must have exceptional management, organizational, analytical, presentation and communication skills, both written and verbal.
Ability to multi-task, meet deadlines and execute on deliverables.
Ability to work in a fast-paced, self-directed and changing environment.
Well-developed leadership, marketing, consultative, and influencing skills.
Excellent problem resolution and client relationship skills.
Applies highly advanced technologies, scientific principles, theories and concepts in decision-making and problem-solving activities.
Requires an in-depth knowledge of related fields and the ability to apply that information to the current role.
Benefits:
Medical, Dental and Vision Insurance – START DAY ONE!
Life and Disability Insurance, Paid Paternal Leave, and Adoption Assistance
Health Savings (HSA), Flexible Spending (FSA), and dependent care accounts
Paid Training, Paid Time Off (PTO), and 11 Paid Federal Holidays
401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
Mental health benefits, including coaching and therapy sessions
Tuition Reimbursement for qualifying employees
Employee Ambassador preferred banking products
This position is eligible to earn a base salary in the range of $176,000 - $215,000 depending on job-related factors such as level of experience.
This position will be open until filled.
To review our Benefits Summary click here.
All candidates, including those with criminal histories will be considered for employment. However, a background check adjudicated consistently with the FDIC Section 19 regulation will be completed on any candidate who accepts a conditional job offer from the Company. Because the Company is a financial institution, the FDIC guidelines apply to all positions within the company and as such any and all job duties have a direct relationship to a candidate’s criminal history and that criminal history would need to align with the FDIC Section 19 regulations.
Zions Bancorporation, National Association prohibits illegal discrimination and reaffirms its policy of providing Equal Employment Opportunity (EEO), by extending equal employment and advancement opportunities to all employees and applicants for employment, without regard to race, color, religion, age (40 and over), sex, pregnancy, gender, disability, national origin, ethnic background, citizenship, protected veteran status, military service, sexual orientation, gender identity, genetic information or any other characteristic protected by applicable federal, state or local law.
It is the Company’s policy not to discriminate because of a person’s relationship or association with a protected veteran. This includes spouses and other family members. Also, Zions will safeguard the fair and equitable treatment of protected veteran spouses and family members with regard to all employment actions and prohibit harassment of applicants and employees because of their relationship or association with a protected veteran.
Applicants Requesting Accommodations: If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access our career site. You can request reasonable accommodations by contacting us at careers@zionsbancorp.com or 801/844-7618. Please email your resume/cover letter, indicate what position you are interested in and include "Accommodation needed" in the subject line to ensure your information is routed to the appropriate contact.
Click here to view our EEO Statement.
Click here to view applicable Federal, State and/or local employment law posters.
If you have any technical issues while completing the application, please first try these troubleshooting steps. If you continue to have issues, please reach out to us at careers@zionsbancorp.com.